Media Studies- Ad Campaign
Poster Campaign:-
Sunday, 30 September 2012
Monday, 24 September 2012
Group 28.
Project Scream 'Sweded'
Romy, Nicole, Ashely& Rahella
our group has decided to swede the film scream.
here is the trailer for scream the film:
Trailer
here is an example of the film 'scream' being sweded:
Scream Sweded
we will be using ketchup instead of fake blood and instead of using a mask that has been bought we are going to use a sheet of paper with some holes cut into it and use a black hoody for the outside of the mask. We were going to buy a mask but since it isn't October yet it is hard to find one.
The scene we are going to be filming is the beginning scene where the girl is on the phone and she i stalking to scream.
this is the script for the opening scene:
Project Scream 'Sweded'
Romy, Nicole, Ashely& Rahella
our group has decided to swede the film scream.
here is the trailer for scream the film:
Trailer
here is an example of the film 'scream' being sweded:
Scream Sweded
we will be using ketchup instead of fake blood and instead of using a mask that has been bought we are going to use a sheet of paper with some holes cut into it and use a black hoody for the outside of the mask. We were going to buy a mask but since it isn't October yet it is hard to find one.
The scene we are going to be filming is the beginning scene where the girl is on the phone and she i stalking to scream.
this is the script for the opening scene:
INT. KITCHEN Popcorn sizzles in a pot on the stove. Casey covers it with a lid, reaching for the portable phone. CASEY Hello. MAN Why don't you want to talk to me? CASEY Who is this? MAN You tell me your name, I'll tell you mine. CASEY (shaking the popcorn) I don't think so. MAN What's that noise? Casey smiles, playing along, innocently. CASEY Popcorn. MAN You're making popcorn? CASEY Uh-huh. MAN I only eat popcorn at the movies. CASEY I'm getting ready to watch a video. MAN Really? What? CASEY Just some scary movie. MAN Do you like scary movies? CASEY Uh-huh. MAN
What's your favorite scary movie?
Casey: nightmare on elm street. MAN You never told me your name. Casey smiles, twirling her hair. CASEY Why do you want to know my name? MAN Because I want to know who I'm looking at. Casey spins around like lightning facing the glass door.
scream guy comes in and stabs her.
Group 28
Project Scream 'Sweded'
Our group chose to make a low budget remake of the movie Scream.
Our Group consists of Romy, Nicole, Rahella and I.
The scene i think we should record is the First scene in the trailer where the victim gets a phone call from 'scream'. We will have to record the victim having a one sided conversation and the edit the voice of Scream. I have brought Ketchup to use as fake blood, was going to buy a mask but it isn't October and i don't want to go on eBay. Thanks to Mary we have just have acquired some popcorn.
FADE IN ON A RINGING TELEPHONE. A hand reaches for it, bringing the receiver up to the face of CASEY BECKER, a young girl, no more than sixteen. A friendly face with innocent eyes. CASEY Hello. MAN'S VOICE (from phone) Hello. Silence. CASEY Yes. MAN Who is this? CASEY Who are you trying to reach? MAN What number is this? CASEY What number are you trying to reach? MAN I don't know. CASEY I think you have the wrong number. MAN Do I? CASEY It happens. Take it easy. CLICK! She hangs up the phone. The CAMERA PULLS BACK to reveal Casey in a living room, alone. She moves from the living room to the kitchen. It's a nice house. Affluent. The phone RINGS again. INT. KITCHEN Casey grabs the portable. CASEY Hello. MAN I'm sorry. I guess I dialed the wrong number. CASEY So why did you dial it again? MAN To apologize. CASEY You're forgiven. Bye now. MAN Wait, wait, don't hang up. Casey stands in front of a sliding glass door. It's pitch black outside. CASEY What? MAN I want to talk to you for a second. CASEY They've got 900 numbers for that. Seeya. CLICK! Casey hangs up. A grin on her face. EXT. CASEY'S HOUSE - NIGHT - ESTABLISHING A big country home with a huge sprawling lawn full of big oak trees. It sits alone with no neighbors in sight. The phone RINGS again. INT. KITCHEN Popcorn sizzles in a pot on the stove. Casey covers it with a lid, reaching for the portable phone. CASEY Hello. MAN Why don't you want to talk to me? CASEY Who is this? MAN You tell me your name, I'll tell you mine. CASEY (shaking the popcorn) I don't think so. MAN What's that noise? Casey smiles, playing along, innocently. CASEY Popcorn. MAN You're making popcorn? CASEY Uh-huh. MAN I only eat popcorn at the movies. CASEY I'm getting ready to watch a video. MAN Really? What? CASEY Just some scary movie. MAN Do you like scary movies? CASEY Uh-huh. MAN What's your favorite scary movie? He's flirting with her. Casey moves away from the stove and takes a seat at the kitchen counter, directly in front of the glass door. CASEY I don't know. MAN You have to have a favorite. Casey thinks for second. CASEY Uh...HALLOWEEN. You know, the one with the guy with the white mask who just sorta walks around and stalks the baby sitters. What's yours? MAN Guess. CASEY Uh...NIGHTMARE ON ELM STREET. MAN Is that the one where the guy had knives for fingers? CASEY Yeah...Freddy Krueger. MAN Freddy-that's right. I liked that movie. It was scary. CASEY The first one was, but the rest sucked. MAN So, you gotta boyfriend? CASEY (giggling) Why? You wanna ask me out? MAN Maybe. Do you have a boyfriend? CASEY No. MAN You never told me your name. Casey smiles, twirling her hair. CASEY Why do you want to know my name? MAN Because I want to know who I'm looking at.
Sunday, 23 September 2012
Romy Deighton Stages to producing a film
The stages involving the production of a film.
Stage one: Financing.
Financing happens before pre-production and includes the budget forecasting (how much money the director will be given to shoot the film with) and it also includes looking for investors to produce the film; E.g. 20th century fox, or universal etc.
Stage two: Screenplay.
Screenplay can be considered as a separate stage before pre-production. A screenplay includes the script of the movie, acting instructions and scene directions. Screenplays are visual and have many components which must be arranged together properly.
Stage three: Pre-production.
Pre-production includes planning, scripting and creating a storyboard. It is a process which prepares all the elements involved in making the film. For feature films, pre-production is more specific and only begins when things like financing and screenplay have been met.
Pre-production includes:
• Location scouting.
• Prop and wardrobe identification and preparation.
• Locating and the set up of special effects.
• The production schedule.
• The construction of the set.
• Script locking (semi-finalisation of the script).
• Script read through with the cast and director.
Stage four: Production.
Production is the actual shooting or recording of the film from the initial storyboard and script. When shooting takes place, each scene gets filmed on different days and from different camera angles so that when it is being edited it can be looked over to see which shot looks best for that scene. In large feature films, production can mark ‘the point of no return’ i.e. the point where it is no longer financially worth cancelling. It’s almost always cheaper to continue with the feature until it is finished than to deal with the financial fall-out of cancelling.
Stage five: Post-production.
Post-production occurs in the making of motion pictures and is everything between production and creating the final master copy of the film. It is part of the video production process.
Common tasks in post production include:
• Editing video footage.
• Editing the soundtrack, adding sound effects or music.
• Exposure and colour correction.
• Adding the titles and graphics and special effects.
• Re-shooting certain scenes if needed. Called ‘pick-up’ shots.
Stage six: Distribution.
After post production is complete, the distribution occurs which is when the finished film gets delivered to the audience via different routes such as: the cinema, DVD, Blu-ray and the internet (illegally or legally).
Example: The making of Titanic
http://www.youtube.com/watch?v=zIOo8PbXh7I
Different types of marketing methods.
The ways in which films can be marketed these days is by the use of poster, trailers on TV or online, they can be in newspapers as adverts or reviews from film critics. You can also hear about films from family members, or friends (word of mouth).
There are different ways to target different audiences for certain films. For example: if a horror has recently come out it will be given the age group of 18 or over, however, most 16-17 year olds manage to get in to see the films because it has been given the age group of 18 the younger audience will think it’s going to be scary. If you were to make a horror film for an age group of 15 and above, then the older teenagers will know it cannot be that scary if it is allowed to be watched by people younger than them.
You might want to target an older audience and you would do this by making the trailer be based around the most adult parts of the film. Or if you wanted to attract a family audience you would take parts out of the film that you will think will attract a family’s attention E.g. a family playing together and having fun (like holiday scenes) and then you would put it in the trailer.
Saturday, 22 September 2012
PDME - Nicole Miller
Nicole Miller
Production,
Distribution, Marketing and Exhibition
Production:
1)
Film concept: an idea to focus your script on
2)
Writing a script: putting your ideas/story into
script form
3)
Storyboards: rough sketches illustrating changes
in scene or action
4)
Film funding: sending scripts/storyboards to
companies to get funding for professional equipment and cast
5)
Cast and crew: actors, directors and cameramen
needed to create the film
6)
Location: either using green screens or real
life locations
7)
Shooting a script: breaks the film into scenes
to be filmed on set/at the location. Can contain detailed notes and drawings,
also photographs
8)
Organising a schedule: accompanies shooting
script. Organises the day by allocating specific roles/shots at specific times
9)
Call sheets: cast listings for: makeup, who’s on
set, what scenes they’re in and locations
10)
Equipment: different ranges of digital equipment
are used
Distribution:
-
The film is sent to the studio
-
The studio makes licensing agreements with a
distribution company
-
The distribution company determines how many
copies of the film to make
-
The distribution company shows the movie to
prospective buyers representing the theatres
-
The buyers negotiate which movies they’d wish to
lease and the terms of the agreement
-
The prints are sent to the theatres
-
The theatres show the movies for a number of
weeks
-
At the end, the theatre send the print back and
makes payments on the lease agreements
Film marketing:
-
T.V adverts
-
Radio
-
Billboards
-
Magazines
-
Sides of buses
-
Toys
-
Phone apps
-
Websites
-
Posters
-
Social networking sites
Exhibition:
-
Cinemas
-
Premiers
-
Critics
-
Videos
-
DVDs
-
TV
-
Internet
Ashley Scream Swede research
Scream Sweded
This Swede on Scream was quite good as it only seem to have 3 people on set.
The Phone call was especially good as you can hear the voice actor clearly, however it is slightly loud as you can hear the voice over the phone louder than the girl at some points. I think it would be best to feature more than one scene like the trailer.
Scream Trailer
Hopefully the use of ketchup as fake blood will make the swede more scary than pretending to stab a corpse once and resulting in an instant fatality. Another idea would be to cut the video as the victim is about to get caught then just hear the scream, this would get across the same idea with out a poor murder scene. The fact that the Phone call scene used the same script made it easy to understand that it was in fact a scream rather than a parody. Though it was a low budget remake it would have been better if it was filmed in a house rather than a hall. This swede was very well done as they had limited actors.
This Swede on Scream was quite good as it only seem to have 3 people on set.
The Phone call was especially good as you can hear the voice actor clearly, however it is slightly loud as you can hear the voice over the phone louder than the girl at some points. I think it would be best to feature more than one scene like the trailer.
Scream Trailer
Hopefully the use of ketchup as fake blood will make the swede more scary than pretending to stab a corpse once and resulting in an instant fatality. Another idea would be to cut the video as the victim is about to get caught then just hear the scream, this would get across the same idea with out a poor murder scene. The fact that the Phone call scene used the same script made it easy to understand that it was in fact a scream rather than a parody. Though it was a low budget remake it would have been better if it was filmed in a house rather than a hall. This swede was very well done as they had limited actors.
Ashley Sawyers P.D.M.E
Ashley Sawyers
AS Media Studies
Film Industry Lesson 1
HOMEWORK
Pre-Production
Producing a film, you would have to have an idea of what the plot or story of the film is going to be about.
This idea is usually based off a book, cartoon, television programme or is made up entirely.
After you have an idea you have to write a script for it.
Scriptwriters are responsible for researching the story, developing the narrative, writing the screenplay, and delivering it, in the required format, to Development Executives.
They either pitch original ideas to Producers in the hope that they will be optioned or sold (Spec Scripts), or screenwriters are commissioned by a producer to create a screenplay from a concept that is from a true story or from existing work (Assignment scripts).
The script then gets rewritten by the original script writer or a commissioned one till the script have been approved.
Casting, the auditions begins for selecting actors to act and/or voice or in a animation just voice characters.
The panel is usually made up of producer, director, choreographer.
Shooting the film with said cast members, multiple scenes are taken and the best ones are put forward to use in editing.
Editing is the longest part in making a film, the video an audio are synced and special effects, GUI.
Changes are made that the whole film looks smooth and takes out any errors that can be picked up by people.
Screening is the last part and is essentially testing if the film needs to edited or re-shot or written.
They use the highest equipment possible to detect errors and make sure that cinemas technology would not pick up on anything.
A spec script, also known as a speculative screenplay, is a non-commissioned unsolicited screen play.
Assignment scripts are generally adaptations of an existing idea or property owned by the hiring company.
Distribution.
The company sends the film for an editing house to a Film distributing company which is responsible for releasing films to the public either theatrically or for home viewing, such as (DVD, Video-On-Demand, Download, Television programs through broadcast syndication etc.)
A distributor may do this directly (if the distributor owns the theaters or film distribution networks) or through theatrical exhibitors and other sub-distributors.
The distributor must also ensure that enough film prints are struck to service all contracted exhibitors on the contract-based opening day, ensure their physical delivery to the theater by the opening day, monitor exhibitors to make sure the film is in fact shown in the particular theatre with the minimum number of seats and show times, and ensure the prints' return to the distributor's office or other storage resource also on the contract-based return date. In practical terms, this includes the physical production of film prints and their shipping around the world (a process that is beginning to be replaced by digital distribution) as well as the creation of posters, newspaper and magazine advertisements, television commercials, trailers, and other types of ads.
The distributor is also responsible for ensuring a full line of advertising material is available on each film which it believes will help the exhibitor attract the largest possible audience, create such advertising if it is not provided by the production company, and arrange for the physical delivery of the advertising items selected by the exhibitor at intervals prior to the opening day.
Some distributors only handled home video distribution or some sub-set of home video distribution such as DVD and/or Blu-ray distribution. The remaining home video rights may be licensed by the producer to other distributors or the distributor may sub-license them to other distributors.
If a distributor is going to distribute a movie on a physical format such as DVD, they must arrange for the creation of the artwork for the case and the face of the DVD and arrange with a DVD replicator to create a glass master to press quantities of the DVD.
Today some movie producers are using a process called "DVD-on-Demand." In DVD-on-Demand, a company will burn a DVD-R (a process called "duplication") when a copy of the DVD is ordered, and then ship in to the customer.
A distributor must also contact wholesalers who sell and ship DVDs to brick-and-mortar retail stores as well as online stores, and arrange for them to carry the DVD. The distributor will also place ads in magazines and online and send copies of the DVD to reviewers.
Marketing
Marketing is required to make sure a film gets the most views as possible on the release date and during the opening weeks of the release.
Advertising the film is done:
On Television channels buy buying slots between shows, the more popular the more expensive for example a half time of a football game would cost more than advertising it in a break of a kitchen show . Excluding the BBC which gets money from TV licence and doesn't need to make money from advertisements. The film is most likely to be shown between a program with the same target audience.
On the Internet, YouTube allows companies to post advertisements on certain types o.f videos for a price, some of this goes towards the video owner. The companies can pay more to make it unable to skip. Also some websites allow exposure by changing their homepage to represent the film in some way. The most common form of advertisement is a banner on the top or side of the website that can be hired out.
In Cinemas before the screening of a film trailers from films are shown and is targeted to people in the cinema, usually 6 months to a year before the release date.
By using Print such as posters, billboards and bus adverts.
Exhibition:
The audience are shown films in a variety of ways, the main ways are:
Theatrical Launch, in cinema viewings
Non theatrical viewing, Aeroplanes, Coaches and in hotels
Home Viewing, watched on Blu Ray or DVD
Subscribed viewers, I.E Netflix, Love Film and other shows where they rent you films.
Free To Air TV after a film has been release on DvD, Blu Ray, usually years later it is shown on TV.
Watching films that has been posted online to websites illegally is becoming more popular
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