Saturday, 22 September 2012
Ashley Sawyers P.D.M.E
Ashley Sawyers
AS Media Studies
Film Industry Lesson 1
HOMEWORK
Pre-Production
Producing a film, you would have to have an idea of what the plot or story of the film is going to be about.
This idea is usually based off a book, cartoon, television programme or is made up entirely.
After you have an idea you have to write a script for it.
Scriptwriters are responsible for researching the story, developing the narrative, writing the screenplay, and delivering it, in the required format, to Development Executives.
They either pitch original ideas to Producers in the hope that they will be optioned or sold (Spec Scripts), or screenwriters are commissioned by a producer to create a screenplay from a concept that is from a true story or from existing work (Assignment scripts).
The script then gets rewritten by the original script writer or a commissioned one till the script have been approved.
Casting, the auditions begins for selecting actors to act and/or voice or in a animation just voice characters.
The panel is usually made up of producer, director, choreographer.
Shooting the film with said cast members, multiple scenes are taken and the best ones are put forward to use in editing.
Editing is the longest part in making a film, the video an audio are synced and special effects, GUI.
Changes are made that the whole film looks smooth and takes out any errors that can be picked up by people.
Screening is the last part and is essentially testing if the film needs to edited or re-shot or written.
They use the highest equipment possible to detect errors and make sure that cinemas technology would not pick up on anything.
A spec script, also known as a speculative screenplay, is a non-commissioned unsolicited screen play.
Assignment scripts are generally adaptations of an existing idea or property owned by the hiring company.
Distribution.
The company sends the film for an editing house to a Film distributing company which is responsible for releasing films to the public either theatrically or for home viewing, such as (DVD, Video-On-Demand, Download, Television programs through broadcast syndication etc.)
A distributor may do this directly (if the distributor owns the theaters or film distribution networks) or through theatrical exhibitors and other sub-distributors.
The distributor must also ensure that enough film prints are struck to service all contracted exhibitors on the contract-based opening day, ensure their physical delivery to the theater by the opening day, monitor exhibitors to make sure the film is in fact shown in the particular theatre with the minimum number of seats and show times, and ensure the prints' return to the distributor's office or other storage resource also on the contract-based return date. In practical terms, this includes the physical production of film prints and their shipping around the world (a process that is beginning to be replaced by digital distribution) as well as the creation of posters, newspaper and magazine advertisements, television commercials, trailers, and other types of ads.
The distributor is also responsible for ensuring a full line of advertising material is available on each film which it believes will help the exhibitor attract the largest possible audience, create such advertising if it is not provided by the production company, and arrange for the physical delivery of the advertising items selected by the exhibitor at intervals prior to the opening day.
Some distributors only handled home video distribution or some sub-set of home video distribution such as DVD and/or Blu-ray distribution. The remaining home video rights may be licensed by the producer to other distributors or the distributor may sub-license them to other distributors.
If a distributor is going to distribute a movie on a physical format such as DVD, they must arrange for the creation of the artwork for the case and the face of the DVD and arrange with a DVD replicator to create a glass master to press quantities of the DVD.
Today some movie producers are using a process called "DVD-on-Demand." In DVD-on-Demand, a company will burn a DVD-R (a process called "duplication") when a copy of the DVD is ordered, and then ship in to the customer.
A distributor must also contact wholesalers who sell and ship DVDs to brick-and-mortar retail stores as well as online stores, and arrange for them to carry the DVD. The distributor will also place ads in magazines and online and send copies of the DVD to reviewers.
Marketing
Marketing is required to make sure a film gets the most views as possible on the release date and during the opening weeks of the release.
Advertising the film is done:
On Television channels buy buying slots between shows, the more popular the more expensive for example a half time of a football game would cost more than advertising it in a break of a kitchen show . Excluding the BBC which gets money from TV licence and doesn't need to make money from advertisements. The film is most likely to be shown between a program with the same target audience.
On the Internet, YouTube allows companies to post advertisements on certain types o.f videos for a price, some of this goes towards the video owner. The companies can pay more to make it unable to skip. Also some websites allow exposure by changing their homepage to represent the film in some way. The most common form of advertisement is a banner on the top or side of the website that can be hired out.
In Cinemas before the screening of a film trailers from films are shown and is targeted to people in the cinema, usually 6 months to a year before the release date.
By using Print such as posters, billboards and bus adverts.
Exhibition:
The audience are shown films in a variety of ways, the main ways are:
Theatrical Launch, in cinema viewings
Non theatrical viewing, Aeroplanes, Coaches and in hotels
Home Viewing, watched on Blu Ray or DVD
Subscribed viewers, I.E Netflix, Love Film and other shows where they rent you films.
Free To Air TV after a film has been release on DvD, Blu Ray, usually years later it is shown on TV.
Watching films that has been posted online to websites illegally is becoming more popular
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Ashley Sawyers
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